Making Better Data Investments in 2016
18th February 8:00 am - Australian EST
17th February 4:00 pm - American EST
The GDMA and Winterberry Group will discuss highlights of the Global Review of Data-Driven Marketing and Advertising 2015 report, which surveyed 3,000 marketers from around the world on how they are using data in their marketing and advertising efforts.
Report sponsor MediaMath will discuss how to take first-party data to the next level, such as through better leveraging second-party data. This follows on from the inaugural 2014 release of the report where we talked about smarter ways to organise your first-party data and activate it programmatically through a marketing OS. With the second edition of the paper in 2015, we evaluate the conversation to discuss how to make better investments with your data.