Making Better Data Investments in 2016 

18th February 8:00 am - Australian EST
17th February 4:00 pm - American EST

Where: Online - join via your computer!
Your Hosts: Joanna O'Connell, Jonathan Margulies, Jodie Sangster
Cost: Complimentary

The GDMA and Winterberry Group will discuss highlights of the Global Review of Data-Driven Marketing and Advertising 2015 report, which surveyed 3,000 marketers from around the world on how they are using data in their marketing and advertising efforts.

Report sponsor MediaMath will discuss how to take first-party data to the next level, such as through better leveraging second-party data. This follows on from the inaugural 2014 release of the report where we talked about smarter ways to organise your first-party data and activate it programmatically through a marketing OS. With the second edition of the paper in 2015, we evaluate the conversation to discuss how to make better investments with your data.

Register Today!

The Event Registration is closed, please contact support on 1800 733 416

Joanna O'Connell
CMO, MediaMath

Joanna joins MediaMath from AdExchanger where she was the founding member of the AdExchanger Research practice, developing syndicated primary research in the areas of programmatic advertising and audience targeting, and serving as an expert partner to marketers, agencies, publishers and advertising and marketing technology companies. 

Prior to AdExchanger, Joanna spent three years at Forrester Research, serving as Principal Analyst. Joanna has more than 15 years of experience in the marketing leadership industry. She started at digital advertising agency Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk.

Jonathan Margulies
MD, Winterberry Group

With an extensive background in strategic communications and executive-level advocacy, Jonathan Margulies leads the development of Winterberry Group’s research and thought leadership initiatives—including its popular series of white papers, quarterly economic analyses and working collaborations with industry and trade associations around the globe.

A journalist by training and sought-after presenter at conferences and symposia worldwide, Mr. Margulies is a recognized authority on issues of concern to digital, direct and brand marketers, as well as the community of technology developers, solution providers and financial investors that support their efforts. 

Jodie Sangsta

Jodie Sangster is the CEO of the Association for Data-driven Marketing and Advertising (ADMA), and the Institute for Analytics Professionals of Australia (IAPA).

Her extensive experience in the fields of global data-driven marketing and advertising spans over 17 years and includes experience throughout the US, Europe and the Asia-Pacific Region.            

Jodie began her career as a marketing and advertising lawyer in London, specialising in data. She moved to Australia in 2001 to run ADMA’s Legal and Regulatory Affairs division, playing a significant role in shaping the digital and data-driven marketing landscape.